Push it! (2CD)

PUSH IT! is the brand new compilation from UMTV with all your favourite classic dance and party tracks. This album offers an impressive number of hits all taken from the 80s and 90s.

With the success of retrospective albums such as Big Tunes Back To The 90s and the Floorfillers series this album promises to raise the bar even further with the inclusion of the most well known and sought after retrospective hits.

PUSH IT! will include artists such as Salt N Pepa, Vanilla Ice, Bobby Brown, House Of Pain, Culture Club, Mel & Kim, Snap!, Black Box, Rozalla and more!

The marketing campaign will include two angles using the best of the dance tracks on the CD for one advert and offering a second string to it's bow with a second advert of party tracks.

Classic Tracks Sound bed Push It, Ice Ice Baby, The Power, Set You Free, Ride On Time, Jump Around, Miami Sound Machine

Party Trax Sound bed Push It, Two Can Play That Game, Dirty Cash, Respectable, Mr Vain & Walk This Way

With these two different elements to the advertising campaign we will be supporting the album to a massive extent across the TV advertising with ads going out across Sky, Terrestrial, Freeview, digital channels and a special 60" Bauer campaign across The Box and 4Music